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T H E S T O R Y


As uncomfortable as it may make me, I guess I should tell you a little bit about myself and why I started Beautifully Built. I'm 36 years old, I live in New York, I'm a Special Education Teacher, I've always been into fitness and fashion and I have a 2-year old daughter, Sydney, who amazes me every single day (that's her over there!) I began building this brand for a few different reasons, which have since morphed into our purpose.
I N S P I R E
The first was to inspire. I started CrossFit in early 2015 and was immediately drawn to the atmosphere. Everyone supported each other. Everyone helped each other. And everyone pushed each other....hard. I was inspired by different people everyday and I wanted to find a way to pass that inspiration along.
S U P P O R T
I like to be stylish and comfortable when I'm working out. I own plenty of stuff from Nike, Under Armour and Lulu Lemon so I won't sit here and tell you they make crap. They don't and I'm an honest person. At the same time, I love supporting small businesses. I found some brands I fell in love with and wanted to put them all in one place, with a no hassle return policy and free shipping. Supporting those brands and the people who are dedicated to what we do every day is important to me.
G I V E
I believe in social responsibility. We always donate 10% of our total profit to the Barbells for Boobs foundation. Something I believe strongly in. We also support others in anyway we can. Whether it is sponsoring an event, donating to a charity, recognizing an individual or helping someone in need. And that's all before making a single dollar in this industry.
Thank you!
Kelly